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Store builder

Build the store your products deserve.

Start from a theme, edit right on the live page and ask PapelAI for changes you approve. Open the code or connect your own agent when you want full control.

Start for freeBrowse themes

Visual editor

Edit the page your customers will see.

The editor works on the live storefront, not on a form that describes it. You stop translating between a settings panel and the result.

  • Click any section, text, card or button to select it, and double-click text to edit it in place.
  • A layers panel lists every section with the headings, texts, buttons and cards inside it.
  • Stat cards, pricing plans, FAQs, reviews, badges, features, comparison rows and videos are added, duplicated, reordered, hidden or removed one by one.
  • Typography, colours, spacing, corner radius and visibility per block, with separate mobile and desktop visibility.
  • Every image and video comes from your store's Files library, with folders, search and uploads.
A designer on the phone while working on a laptop in her studio

Start from a theme. 14 storefronts for physical products, digital goods and more.

Masconi theme. Present your collection like a fashion magazine.

All themesPreview theme

  • Visual editor

    Drag sections into place, edit text and images right on the page, and preview before you publish.

  • Cart and checkout

    A cart drawer, discount codes and a secure single-page checkout.

  • Customer portal

    Customers follow their orders, subscriptions, reviews and support tickets in one place.

  • Languages and currencies

    Open your store in several languages and show prices in each visitor's currency.

  • Built for every screen

    Every theme is designed separately for phone, tablet and desktop.

  • Reviews

    Verified buyer reviews with rating summaries.

Run your whole store with PapelAI Copilot. Ask in your own words, typed or spoken, and Copilot sets things up, issues licenses and answers questions about your sales.

  • Type or speak

    When typing is slower, just say what you need. Copilot listens and acts.

  • In your language

    Ask in the language you work in and get answers back in the same one.

  • Acts on your store

    Create products, issue licenses and pull sales reports from a single request.

Code and agents

Full control when you want it. Most stores never need code. When yours does, the theme is open and your own tools can work on it.

sections/hero.liquid

<section class="hero">
  <h1>{{ section.settings.heading | escape }}</h1>
  {% for block in section.blocks %}
    <p>{{ block.settings.text | escape }}</p>
  {% endfor %}
</section>

Code editor

Open any section's Liquid and CSS. Saves are drafts with their own version history, and the live store keeps the published version until you publish. The Obsidian theme is written entirely in Liquid.

Themes and Liquid docs

Server URL

https://app.papelship.com/mcp

Can
Read theme files, validate them, save drafts and share previews
Can't
Publish, change the live store or see orders and customers

MCP for AI agents

Connect Claude, Claude Code, Cursor, VS Code or any MCP client with one URL. You sign in, choose the store, and every edit waits as a draft until you press Publish.

Connect an agent
A shop owner working on a laptop at a table in her clothing boutique

Publishing

Change the store without the fear of breaking it.

Save a snapshot, make the change, share a preview and check it on a phone. If something looks wrong after you publish, restore it in one click.

Version history
Automatic and named snapshots, with one-click restore whether a change came from you, Copilot or an agent.
Preview links
Share a change with a partner, client or moderator before it goes live.
Pages and SEO
A page switcher with a title, URL, meta description and social image for every page.
Setup checklist
A guided list of what is left before your store is ready for its first visitor.
A crowd walking down a neon-lit shopping street in Shibuya, Tokyo, at nightStore localizationBuild it once in your language. Sell it in every other.See how localization works

Questions, answered

The full walkthrough is in our store builder guide.

Read the guide

No. Themes, the visual editor and the PapelAI Copilot cover most stores. The code editor and MCP are there for changes that go beyond them.

No. Copilot proposes changes and applies them only with your approval. You can also use it just to ask where a setting is or how a feature works.

Copilot runs on monthly AI credits. AI Translate, which translates a store into other languages, uses the same credits.

Yes. Open any section's Liquid and CSS in the code editor. The Obsidian theme is written entirely in Liquid for full control in code.

Yes. Version history keeps automatic and named snapshots, and any of them can be restored in one click.

Yes. With Store Localization you build the store once and add as many languages as you need with AI Translate.