Store localization
Build your store once. Sell it in every language.
Write your store in your own language, then let AI Translate carry it into as many languages as you need. Review every line, and each visitor sees their own language automatically.
- English
- Deutsch
- Español
- Français
- Português (Brasil)
- Türkçe
How it works
Four steps from one language to many. The slow part used to be finding every string. Now they all sit in one table.
- 01
Add a language
Pick a language with its region, such as Brazilian or European Portuguese, and a fallback for text not yet translated.
- 02
Run AI Translate
The whole store in one click, with progress shown step by step. It uses your monthly AI credits.
- 03
Review by hand
Every translation sits in one table. Edit any row, starting with checkout, products and terms.
- 04
Publish
New content can be translated automatically when you publish, so next month's product is never left in one language.
AI Translate
The whole store in one click.
AI Translate works through your store and shows its progress step by step. It uses your monthly AI credits, the same ones that power the PapelAI Copilot.
Everything lives in one translation table
- Sections
- Products
- Categories
- Pages
- Announcements
- SEO
Translations
English · source language
- SectionBuilt for everyday carryWaiting for translation
- ProductCanvas tote, naturalWaiting for translation
- CategoryBags and accessoriesWaiting for translation
- AnnouncementFree delivery over €50Waiting for translation
- CheckoutComplete purchaseWaiting for translation
- SEO titleCanvas bags, made to lastWaiting for translation
Every row can be edited by hand after AI Translate runs.
Review
A strong first draft, checked by you.
Machine translation gets you most of the way. Read what matters most yourself, in order of risk, and edit any row by hand.
- 01
Checkout and payment text
Confusion here costs sales directly and leads to disputes.
- 02
Product names, variants and what is included
A mistranslated duration, platform or region leads to refunds.
- 03
Refund, delivery and license terms
These carry legal weight, so have a fluent speaker read them.
- 04
Headlines and calls to action
Rewrite slogans for the market instead of translating them word for word.
- 05
SEO titles and descriptions
Use the words people in that market search for, not always the literal translation.
For visitors and search engines
The right language, without asking.
A visitor from Milan lands on your store and reads it in Italian. Someone on holiday switches back in one tap, and search engines index every version.
- Visitors see your store in their language automatically, from their browser language and country.
- A language menu lets anyone switch, for travellers, expats and people on a VPN.
- Checkout has its own language picker, so a buyer can change language at the final step.
- Search engines receive the correct language version of every page, with no annotations to maintain.
Prices and payments
Language gets them to the product. Price closes the sale.
Show a price people understand and let them pay the way they are used to.
- Themes show prices in each visitor's currency.
- Payments in multiple currencies, with automatic exchange-rate conversion and your store currency as the default.
- Custom payment methods for what each market uses, such as bank transfer or gift cards, next to card and crypto.
Store builder
Every page keeps its own SEO. Set titles, URLs and descriptions once in your main language; the translation table carries them into every language you add.
Questions, answered
Planning languages, fallbacks and markets is covered in our guide.
Read the localization guide